B2B SaaS

$973K from zero in 4 months

A B2B SaaS company with strong product-market fit but no scalable acquisition channel. We built their paid pipeline from scratch, driving $973K in new ARR within four months at 12.8x return.

$973K

ARR Added

12.8x

Return

4 months

Timeline

B2B SaaS

Vertical

The challenge

The company had grown to $2M ARR through founder-led sales and organic. Every attempt at paid acquisition had failed to produce qualified pipeline — CAC was 4x their target.

What we deployed

Rebuilt ICP definition based on closed-won analysis, not assumptions
Launched LinkedIn and Google campaigns targeting high-intent buyer signals
Built a demo booking funnel with automated qualification and routing
Deployed AI-generated ad variations tested against a structured creative framework
Integrated CRM pipeline data back into ad platforms for revenue-optimized bidding

The outcome

$973K in new ARR attributed to paid channels
12.8x return on ad spend
CAC reduced by 71% from previous attempts
Paid channel now accounts for 40% of new pipeline

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