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Financial Services

$1.8M in revenue from a single channel

A financial services company was underperforming on Google Ads with an in-house team. We rebuilt their account structure, creative, and bidding strategy — scaling to $1.8M in monthly revenue at 21x ROAS.

$1.8M

Revenue

21x

Return

$86K

Ad Spend

Google Ads

Channel

$1.8M in revenue from a single channel

The challenge

Their in-house team was running a flat campaign structure with broad match keywords and no conversion tracking beyond form fills. ROAS was under 3x and declining.

What we deployed

  • Rebuilt account into tightly themed ad groups with exact and phrase match keywords
  • Implemented offline conversion tracking to optimize toward revenue, not leads
  • Created segmented landing pages per ad group with dedicated CRO testing
  • Deployed automated bidding strategies once conversion data matured
  • Added YouTube remarketing to recapture high-intent visitors

The outcome

  • $1.8M in revenue from $86K spend — 21x ROAS
  • Cost per qualified lead reduced by 64%
  • Conversion rate improved from 2.1% to 8.7%
  • Consistent $1.5M+ months sustained over the next quarter

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