Legacy Business

$1.3M in 7 months via a new channel

A legacy business with 20+ years of offline revenue needed to build a digital acquisition channel. We deployed paid media and a modern sales pipeline, generating $1.3M in incremental revenue within seven months.

$1.3M

Revenue

10x

First-Month Lift

7 months

Timeline

Digital (new)

Channel

The challenge

The company had never run digital ads. Their sales process was entirely relationship-driven, with no CRM, no pipeline tracking, and no conversion infrastructure. Average deal cycle was 60+ days.

What we deployed

Installed CRM and pipeline automation to bring visibility to the sales process
Built a digital-first funnel targeting their existing ICP through paid search and Meta
Created educational ad content that matched the consultative nature of their sales process
Trained the existing sales team on inbound lead handling and CRM adoption
Layered in remarketing and email nurture for the longer deal cycle

The outcome

$1.3M in incremental revenue from digital channels
10x revenue lift in the first month of paid media
Deal cycle shortened from 60+ days to 34 days average
Digital now accounts for 35% of total company revenue

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