Health & Wellness

$1M/mo in 5 months

A health and wellness brand with strong product-market fit but no scalable paid channel. We built and managed the full acquisition stack — hitting $1M/mo in revenue within five months.

$1M/mo

Revenue

5 months

Timeline

$12M

Run Rate

Paid + Organic

Channel

The challenge

The brand had grown through organic and word-of-mouth but plateaued. Previous agency relationships had produced inconsistent results with no clear attribution or feedback loop.

What we deployed

Rebuilt tracking infrastructure to establish clear attribution across all channels
Deployed Meta and TikTok campaigns with AI-generated creative at volume
Built a structured creative testing framework to identify top-performing angles
Installed weekly reporting and forecasting dashboards for the founding team
Scaled spend in lockstep with margin targets to maintain profitability

The outcome

$1M/mo revenue milestone hit in month 5
$12M annualized run rate
Consistent month-over-month growth with stable unit economics
Creative production scaled to 50+ assets per month

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