DTC Brand

$1M/mo in 5 months

A direct-to-consumer brand with a validated product needed to scale fast. We deployed the full paid acquisition system and hit $1M/mo in five months through aggressive creative testing and channel expansion.

$1M/mo

Revenue

5 months

Timeline

Meta + TikTok

Channels

200+

Creatives Tested

The challenge

The brand had proven demand through organic channels but every attempt at paid scale had hit a ceiling at $150K/mo. Creative fatigue and audience saturation were the primary blockers.

What we deployed

Overhauled creative production with AI-assisted UGC and static ad generation
Built a structured testing framework cycling 40+ new creatives per week
Expanded from Meta-only to Meta + TikTok with platform-native creative
Implemented server-side tracking to improve attribution accuracy post-iOS changes
Deployed automated rules for budget allocation based on real-time ROAS signals

The outcome

$1M/mo revenue milestone hit in month 5
Broke through the $150K/mo ceiling within 6 weeks
200+ creatives tested in the first 90 days
Sustained $1M+ months with improving unit economics

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